Xiaomi, Redmi Party
Creative Strategy, Artistic Direction, Event Production, Content Production, Media Amplification

Celebrate the drop of the new Redmi Note 13.


Views Studio


  • Creative Strategy
  • Artistic Direction
  • Event production
  • Content production
  • Media amplification


our approach

The goal was to create an event to emphasize the features of  the latest Redmi phone to a young audience.

To do so we organized a party at Club Haussman in Paris with French rapper Gambi as the ambassador of the project.

The artist recorded a commercial spot and performed at the event alongside some of the best DJs in town, Hony Zuka and Armel Bizzman. 

cas suivant
Oakley, 13.11 AI Shoot
Creative Strategy, Artistic Direction, Content Production, Media Amplification