Celebrate the drop of the new Redmi Note 13.
client
Xiaomi
production
Views Studio
execution
- Creative Strategy
- Artistic Direction
- Event production
- Content production
- Media amplification
talent
@gambi
our approach
The goal was to create an event to emphasize the features of the latest Redmi phone to a young audience.
To do so we organized a party at Club Haussman in Paris with French rapper Gambi as the ambassador of the project.
The artist recorded a commercial spot and performed at the event alongside some of the best DJs in town, Hony Zuka and Armel Bizzman.