our approach

The launch of the Oakley 13.11 glasses was an opportunity for us to celebrate the heritage of Max Fearlight, character of an iconic 1992 Oakley commercial, by shedding light on his daughter Maxine.

Parisian creative Maïna Suarez was the perfect fit to embody this role as she loves to share her adventures with her community.

To anchor this project in the present while keeping a futuristic look we chose to do a “future shoot” instead on a regular photoshoot by generating the backdrops of the pictures with an AI.