THE NEED
Highlight the Spiced Up Kitchen, Havana Club’s itinerant kitchen founded on “La Cubania”, the art of living in Havana’s streets.
OUR APPROACH
Spiced Up Kitchen is a video series that pays tribute to the Cubania, the art of living in Havana’s streets.
Through theses content, Views and Havana Club trusted Lionel from Gumbo Yaya’s and Thibaut from Le Syndicat’s culinary ingenuity to spice up food and drinks recipes.
In two different episodes, with just a few ingredients and a little kitchen equipment, our experts invented a whole food pairing based on Havana Club 7 years.
The recipes were available in La Calle, a two days event organized by Havana Club to celebrate urban culture.
EXECUTION
→ CASTING
→ PRODUCTION
→ CONTENT PRODUCTION
→ MEDIA AMPLIFICATION @viewsfrance
RESULTS
► 5M REACH
► 1.5M VIDEO VIEWS
