THE NEED

Emphasize on the diversity of Paris’ running culture through an ephemeral place in the heart of the Marais during the Paris Marathon.

OUR APPROACH

Running is a whole culture that must be celebrated.

With the Culture Camp, Views, Distance and On decided to shed light on the whole running culture, meaning not only the sport but also its actors, related brands, runners, Parisian crews …Ultimately every part of this culture.

Through yoga sessions, shakeout run, talks, exhibitions, the participants were immersed in the running culture for two consecutive days.

This event was also an unmissable opportunity for brands to speak out and recall their legitimacy in the running culture. While On choose to present its new sneakers the Cloudsurfer during the event Oakley imagined a photo exhibition.

Powered by the desire to share, the Culture Camp vibrated to the rhythm of numerous animations and the communicative energy of its guests.

EXECUTION

→ CONTENT PRODUCTION

→ MEDIA AMPLIFICATION