THE NEED

For the reedition of the Reebok’s BB 4000 II, Views choose to highlight its versatility through a series of contents addressed to all streetwear fans. 

OUR APPROACH

Reebok’s BB 4000 II is made to stick.

Released in 1989, BB 4000 II never grew old. The pair is timeless and fits all styles, the one from the 90’s as much as the ones from today.

That’s the all point of our concept “Ça bouge pas” with Raska and its declination “The selection” that is inspired by modern fashion magazines.

EXECUTION

→ CREATIVE CONCEPT
→ ARTISTIC DIRECTION
→ PRODUCTION
→ MEDIA AMPLIFICATION