ON, Paris Store Opening
Creative Strategy, Event Production, Content Production, Media Amplification

ON, Paris Store Opening Party

Client
On

Production
Views Studio

Execution

Creative Strategy

Event Production

Content Production

Media Amplification

Cast
@rebequita.libertad @rostudio_paris @drinkcanetta @onigiriz.paris

Our approach

Celebrate the opening of the first On store in France by opening up the discussion from running as a sport to running as a culture, including music, design, food and fashion..

We highlighted the lifestyle aspects of this culture by organizing a party starring Parisian DJ Rebequita to set the vibes and invited people from the running and lifestyle communities. 

The guests were able to customize their On socks with Ro_studio and capture the moment in a photocall designed for the event.

Food was made by Onigiriz and drinks by Canetta.

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