ASICS GEL NYC JD SPORTS Marseille Launch
Creative Strategy, Artistic Direction, Content Production, Event Production, Media Amplification
ASICS JD SPORTS, GEL NYC Marseille Launch
Client
ASICS
Production
Views Studio
Execution
Media amplification
Event Production
Creative Strategy
Our approach
For the launch of the Asics Gel NYC, Views teamed up with JD Sports to celebrate the natural bond between the brand and Marseille.
We took over the iconic location Friche de la Belle de Mai and invited Marseille-based rapper Soso Maness, dj MS and Basei210.
The food was provided by local restaurants Frères Brioches and Emma’s Cupcakes while drinks were taken care of by Borderline and La Cabane.
