THE NEED

Organize a one-of-a-kind New Balance Fashion Week party that celebrates the Parisian youth culture.

OUR APPROACH

Fashion Week events all look the same. And since they all look the same nobody remembers them.

Create a one-of-a-kind party is all about acknowledging and praising cultural complexity. A motto that drives New Balance through their many collaborations and designs : the Salehe Bembury collection, 2002R mule or a partnership with Action Bronson.

Convening cultural key-references to create never-seen-before featurings :

CULTURAL SINGULARITIES

In order to create the most singular Fashion Week Party we gathered the most relevant rap artists for a one-night performance with Hamza, SCH, So La Lune, Captain Roshi and Action Bronson. While Havana Club, the trendiest alcohol brand, took care of the cocktails, Le Recho, a social and solidarity food initiative, curated the menu.

DJs JeunePouce, Kirou Kirou and High Klassified made people dance all night long in a unique atmosphere designed by Views Studio.

Local and global culture-makers brought together to infuse the most exclusive show you could have during this Paris Fashion Week.

And that’s how you create an everlasting souvenir.

EXECUTION

→ CREATIVE STRATEGY

→ ARTISTIC DIRECTION

→ EVENT PRODUCTION

→ CONTENT PRODUCTION

→ MEDIA AMPLIFICATION