our approach

Fashion Week events all look the same. And since they all look the same, nobody remembers them.

Create a one-of-a-kind party is all about acknowledging and praising cultural complexity. A motto that drives New Balance through their many collaborations and designs : the Salehe Bembury collection, 2002R mule or a partnership with Action Bronson.

In order to create the most singular Fashion Week Party we gathered the most relevant rap artists for a one-night performance with Hamza, SCH, So La Lune, Captain Roshi and Action Bronson. While Havana Club, the trendiest alcohol brand, took care of the cocktails, Le Recho, a social and solidarity food initiative, curated the menu.

DJs JeunePouce, Kirou Kirou and High Klassified made people dance all night long in a unique atmosphere designed by Views Studio.

Local and global culture-makers brought together to infuse the most exclusive show you could have during this Paris Fashion Week.

And that’s how you create an everlasting souvenir.