Highlighting Kenzo’s Elephant to enrich the brand universe and develop the brand imagery.
client
KENZO
production
Views Studio
execution
- Creative Strategy
- Artistic Direction
- Content production
- Media amplification
talent
FAVÉ
our approach
The launch of this new animal represent for Kenzo an occasion to develop its already existent universe by pushing the limits of creativity.
To do so, Views and Kenzo partnered to imagine the second View’s « Digital Cover », the most premium format of our magazine.
Through the unprecedented use of AI in our studio, Favé, a new-generation artist, was transported into a surrealist universe that takes up Kenzo’s codes and identity while calling attention on the elephant.