THE NEED

Highlighting Kenzo’s Elephant to enrich the brand universe and develop the brand imagery surrounding it.

OUR APPROACH

The launch of this new animal represent for Kenzo an occasion to develop its already existent universe by pushing the limits of creativity.

To do so, Views and Kenzo partnered to imagine the second View’s « Digital Cover », the most premium format of our magazine.

Through the unprecedented use of AI in our studio, Favé, a new-generation artist, was transported into a surrealist universe that takes up Kenzo’s codes and identity while calling attention on the elephant.

EXECUTION

→ CREATIVE STRATEGY

→ CONTENT CREATION

→ CONTENT PRODUCTION

→ ARTISTIC DIRECTION

→ MEDIA AMPLIFICATION