THE NEED

Showcase adidas Rivalry within the Y2K trend by enabling trend-setters to make it their own.

OUR APPROACH

As a result of the nostalgia of an era that most Gen Zs haven’t even experienced, the Y2K aesthetic has made a strong comeback.

As an iconic brand of those times, adidas had to speak out.

For an entire week and through Instagram stories, adidas and Views wanted to honor this style and its legacy by allowing niche fashion experts to share their visions of Y2K fashion through the styling of the adidas Rilvary.

EXECUTION

→ CREATIVE STRATEGY

→ ARTISTIC DIRECTION

→ CONTENT PRODUCTION

→ CASTING

→ MEDIA AMPLIFICATION