THE NEED

JD Sport want to takes over Lyon for the fête des lumières celebration.

OUR APPROACH

To emphasize JD Sport’s presence in the city, we have set up a poster campaign featuring 60 phosphorescent signs with a QR code allowing participants to win up to 1 year’s worth of sneakers.

To push the celebration even further we also wanted to shed light on local artists by teaming up with a Lyon based dance crew, @authentikcompagnie.

EXECUTION

→ CONTENT PRODUCTION

→ MEDIA AMPLIFICATION