THE NEED

Shed light on the activation around the collaboration between adidas and Sean Wotherspoon.

OUR APPROACH

Celebrate the new adidas gazelle made with recycled materials and natural fibres by creating a video promoting the activations around the drop.

Three of the main adidas retailers in Paris and the adidas flagship store had a 90’s inspired arcade game station were customers could play to win the Sean Wotherspoon gazelle.

We followed Parisian creatives Melissa Bon and Latif Samassy around the four locations in Paris.

→ CONTENT PRODUCTION

→ MEDIA AMPLIFICATION

CAST

@melissabon @latif.eu