THE NEED

Celebrate one of Tommy Hilfiger’s most exciting collaboration with Disney, with en emphasis on Disneyland’s 100-years-anniversary.

OUR APPROACH

When the iconic Disney universe meets the recognizable preppy style of Tommy Hilfiger.

This cultural collaboration, unexpected from the audience, was carried out by influencers from all over the world with millions of followers.

Views supervised content creation through multiple photoshoots, including one that took place in Disneyland Paris, before sharing it with their community via their social media (Instagram, Twitter and Facebook).

The result : a whole galaxy of content featuring 60+ visuals featured on @tommyhilfiger & @viewsfrance.

EXECUTION

→ LOCAL CAMPAIGN / PARIS SHOOTING

→ ARTISTIC DIRECTION

→ CONTENT PRODUCTION

→ MEDIA AMPLIFICATION