our approach

Curate a selection of clothes that emphasize Views’s identity. To do so, our stylist created 9 looks with our favorite items available in Galerie Lafayette Champs Élysée.

To make the clothes we picked stand out in the department store, we made a tag featuring “our fashion obsession by Views”. Customers would scan the QR code at the back of the labels to win a 500€ voucher and discover the whole selection.